Consumer Behavior

Understanding the process consumers go through before they make a purchase

Ratings 4.52 / 5.00

What You Will Learn!

When a new smartphone is launched by iPhone or Samsung or Huawei, why do some people buy it on the first day, whereas, others don't?
Understanding the definitions of consumer behavior
Understanding why do consumer behave in a certain way
Those factors that influence consumer's decision making
The decision-making influencers
Established models of consumer behavior
Understanding Cultural, Marketing, Situational, and Psychological Influences on consumer decision making
Finding out different types of consumer decisions
Why and how do we react when a new product is launched?

Description

One of the secrets of successful businesses is that they understand how do their consumers/ customers behave. It is because once you know certain triggers that the consumers positively react to, you capitalise on those and provide the best experiences that your consumers are looking for. To find out these triggers that we being consumers are prone to, it is inevitable to study the behavior of consumers.

Understanding consumer behavior helps us to treat the consumers the way they want to be treated, in result, it makes them happy consumers/ customers, which in return, make them come back to our company, business, and organisation again and again. This is a win-win situation for both parties. But how will we understand the behavior of consumers?

Worry not. This course of consumer behaviour will teach you some very established models in the field of marketing. Understanding these models will help you know those factors that influence consumer decision making. Further, there are models in this course that will also teach you the process a consumer goes through in making a purchase decision. Businesses, companies, and organisations must know these models to improve their marketing strategies, and also to understand the psychology of ideal consumers/ customers.

After attending this course, you will be able to at least understand the following:

Established definitions of consumer behavior
Main factors that influence consumer's decisions
Different types of decisions that we make being a consumer
What are the different stages that we go through before we buy a product/ service?
What should companies, businesses, and organisations focus on during "pre-purchase", "purchase", and "post-purchase" stages?
Why do some people buy products as soon as they are launched, while others buy it at a later time?

Remember, with a sound understanding of your consumers, the success of your business is guaranteed!