Brand Profile, Range Architecture and Extension in FMCG/CPG
Learn about key branding tools that define brand positioning, brand architecture and brand extensions.
Ratings 4.69 / 5.00
What You Will Learn!
- Range architecture in branding
- Range extensions in branding
- Core, variants, extensions, sku
- how to screen extensions ideas
- innovation plan
- brand architecture
- communication architecture
- segmentation
Description
Learn about 3 fundamental branding tools:
- Brand Profile: a summary of the brand positioning.
- Range Architecture: the organisation of the brands/products portfolio of a company according to some rational criteria
- Range Extension: the extension of a brand name in different and new categories/markets
What are the tools?
Why do we spend our time in working on them?
How do we use?
How to plan them?
Who Should Attend!
- marketers
- FMCG / CPG marketing
- brand managers
